- Resilient Trader
- Posts
- Welltower (WELL): Riding the Silver Wave - A Demographic Tailwind for Healthcare REITs
Welltower (WELL): Riding the Silver Wave - A Demographic Tailwind for Healthcare REITs

Regular people are starting to trade like institutional traders-and they’re making a living doing it. But not everyone is successful with their trades. There is a right way and a wrong way. We’re here to help you find vetted trade ideas so you actually make money off your trading.
Resilient Trader is where smart traders come for vetted ideas.
Every week, we cut through the noise and surface opportunities that institutions are already eyeing - but with strategies tailored for retail traders. Today’s setup? A healthcare REIT positioned to capitalize on America’s aging population.
Why we like this setup:
📉 Why Welltower is a BUY at current levels
🧨 How to take advantage with defined risk through a put-selling strategy

REIT
🔍 Trade Thesis: WELL Is Riding the Silver Wave of America’s Aging Population
Welltower (WELL) shares have risen 17% year-to-date and 41.57% over the past year. Unlike struggling office REITs, senior housing is benefiting from powerful demographic tailwinds and improving operations.
🚀 Demographic goldmine: 80+ population set to nearly double over next decade
📈 Occupancy surging: Projected to reach 87% in 2025, up from 83% in 2024
💰 Revenue explosion: Senior housing rental income forecast to hit $7.8B in 2025 (27% YoY growth)
📊 The Fundamentals Are Strengthening
💰 FFO Growth: Projected $4.95 per share in 2025, up 14.6% from 2024
📈 Supply constraints: Higher construction costs limiting new competition
📦 Development pipeline: $461M in projects underway for 2025
🛠️ Market leadership: Largest player in senior housing by market cap
🧮 Operating Margin: Improving as occupancy rises and scale increases
📐 Valuation Reflects Growth Potential
WELL is priced at a premium - but for good reason:
⚖️ Current Price: $146.77 vs. analyst target of $130.00
🏷️ Contrarian opportunity: Analysts rate as “SELL” despite strong fundamentals
📈 Growth trajectory: 14%+ annual FFO growth projected through 2026
🧭 Catalysts on the Horizon
Aging demographics accelerating - Baby boomers entering prime senior housing years
Limited new supply - Construction and financing costs creating barriers to entry
Private funds platform - New revenue stream beyond property ownership
Margin expansion - Higher occupancy driving operational leverage
💥 Trade of the Week: Two Ways to Play
✅ For Stock Investors:
We’re recommending a direct purchase of Welltower shares to capitalize on the long-term demographic tailwinds and growing senior housing demand.
💰 BUY Welltower (WELL) at current price of $146.66
Entry point: $146.66
Initial target: $165.00 (12.5% upside)
Long-term target: $190.00+ (29.5% upside)
Stop loss: $135.00 (8% below entry)
Expected holding period: 12-18 months
✅ For Options Traders:
We’re recommending a cash-secured put strategy to generate income while potentially acquiring shares at a lower price.
📈 Sell the May 16th $140 Put for $2.05
Current WELL price: $146.66
Put strike: $140.00 (4.5% below current price)
Premium received: $2.05 per share ($205 per contract)
Annualized yield: 17.6% if put expires worthless
Breakeven: $137.95 (6% below current price)
🚀 Why These Trades Work
❗ For Stock Purchase:
Long-term demographic tailwind - Aging population driving sustained demand
Market leadership - Largest player in senior housing with scale advantages
Operational momentum - Rising occupancy and rental rates
Growth pipeline - $461M in development projects for 2025
❗ For Options Strategy:
Income generation - Collect $2.05 per share immediately
Defined risk - Worst case: buy WELL at $137.95, a 6% discount
Demographic tailwind - Long-term trend supporting senior housing demand
Operational momentum - Rising occupancy and rental rates
🛑 Risk Management Tip
📍 This trade works best in a portfolio with sufficient cash reserves to purchase shares if assigned. Consider sizing the position to allow for comfortable share ownership.
🧠 Final Thoughts
WELL represents a unique opportunity to capitalize on America’s aging demographics through a company with market leadership and operational excellence.
From the demographic tailwinds to occupancy growth, revenue expansion, and development pipeline - this setup has all the ingredients for continued outperformance.
💸 Sell the May 16th $140 Put for $2.05
We’ll be watching this one closely.
Want more trade ideas like this - plus weekly options plays and deep-dive breakdowns?
For more in-depth trading strategies and market insights, upgrade to the paid version of our newsletter.
Stay liquid my friends…,
- The Resilient Trader